Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?
Rasouli, N., Rasoolimanesh, S. M., Rahmani, A. K., Momayez, A., & Torabi, M. A. (2022). Journal of Hospitality Marketing & Management, 31(6), 662–687.
Cite this work
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?
APA
Rasouli, N., Rasoolimanesh, S. M., Rahmani, A. K., Momayez, A., & Torabi, M. A. (2022). Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter? Journal of Hospitality Marketing & Management, 31(6), 662–687. https://doi.org/10.1080/19368623.2022.2043800
BibTeX
@article{rasouli2022customer,
author = {Rasouli, N. and Rasoolimanesh, S. M. and Rahmani, A. K. and Momayez, A. and Torabi, M. A.},
title = {Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures: does apology letter matter?},
journal = {Journal of Hospitality Marketing \& Management},
year = {2022},
volume = {31},
number = {6},
pages = {662--687},
doi = {10.1080/19368623.2022.2043800}
}